I thought i’d update my blog with a little taster of one of my final projects, titled ‘Bring the colour back to London’, it was a self-initiated brief intended to do as it’s name suggests, to bring some colour back to the city in these times of economic crisis and with pretty much all news at the moment being bad news.
The campaign lives as 3 graphic icons, a smiley face, a love heart and a star. Each communicates different feelings, and represent different areas of the campaign, covering issues surfaced after 3 days spent talking to people in London, from many different backgrounds about their needs.
The smiley face represents the encouraging of interaction between citizens, and lives through badges that people can wear to encourage others to talk with them, kind of like a “I’m up for talking” sort of message, or even without the badge, the messages encourage others to communicate whilst about their business.

Above – one of the Underground posters.

Above – when close up, you can see that the colour comes from a grid of smiley faces (The icons doing the talking!)
The love heart exists as a stickering aspect, loving the city, with shops, museums and popular places being issued a poster where visitors can stick a little heart telling others if they loved it or not, the more stickers a place gets, the more popular it is, and the more likely it is that people will wish to visit.
…And finally, the star represents recognition for the cities workers. Given out as a reward for great work by employers in an informal fashion, it allows employers to be able to recognise the efforts of the work force, and make them feel appreciated, therefore improving morale, and generally cheering up employees.
Sorry for the quick post, but with just 2 weeks until the big hand-in, time is in very short demand. But just wanted to talk a little about the work, and to practice explaining how it all works. …Watch this space!!