
Our latest project at Ravensbourne College of Design and Communication was entitled “Communication in Context”, we were each given a different subject area (e.g. music, photography etc), and were then told to produce anything at all, design related, that was in context with the subject area.
My subject was engineering, and I chose to look at the precision element of engineering , and how without it, the problem set hasn’t been solved. Through researching this heavily I noticed that we designers have to use precision in our work too, in typography, page layouts, colourways etc, and how without it, no matter how good the piece of design may be, it can be ruined by a poor consideration of the key elements.
To put all of this into my work would’ve taken an extremely long time-period, so I chose to look just at typography, and in particular the Helvetica typeface due to its neutrality and popularity amongst designers.
So my poster (In the style of a blueprint), shows the complete break-down of the type-form, complete with every single angle, measurement, and perfect kern, to give the designer all of the tools needed to produce a fine piece of work.
To check this out at full-size, to fully be able to appreciate the sheer accuracy of this piece, I have included it here for download.
design_engineered.pdf
…hope you like it, please feel free to leave some feedback!